The Super Puff is Aritzia's bestselling product, iconic enough to deserve its own dedicated editorial experience. I concepted and designed the Product Story Page from scratch, creating a long-scroll editorial landing page that didn't previously exist on the Aritzia site. Working within The Super Puff's established branding and visual guidelines, and with provided campaign photography, I built a visual narrative that balanced product information with brand storytelling, collaborating closely with an art director and developer through QA to ensure the final build matched the design intent. A page built to sell through craft, not just information.