As an in-house Digital Designer at Aritzia, I designed campaign creatives, emails, and web assets across sub-brands including TNA, Denim Forum, and The Super Puff, each operating as a distinct branded world with its own visual identity and creative direction. For TNA's FW2020 season launch I collaborated with a team on dynamic animated campaign creatives, contributing to layout and composition alongside email and homepage designs. Denim Forum brought its own brand universe: a separate visual sphere with its own campaign treatment. A standout project was the Product Story Page for The Super Puff — a dedicated editorial web experience translating one of Aritzia's bestselling products into a compelling digital narrative.