Formula Fig is an experiential skin bar at the intersection of beauty, wellness, and med-tech. When rebranding from "fig." to "Formula Fig," I collaborated with an external agency to select the brand direction, with guidelines intentionally left open-ended, including a flexible palette of greens rather than a single fixed colour. Drawing on pharmcore as a design influence (clinical precision softened by warmth and human touch), I built a working system and continuously evolved it across digital, email, print, in-store, and social. Every channel, one cohesive brand system: built and maintained by me.