Formula Fig is an experiential skin bar at the intersection of beauty, wellness, and med-tech. When rebranding from "fig." to "Formula Fig," I collaborated with an external agency to select the brand direction, with guidelines intentionally left open-ended. I took ownership of translating that foundation into a working system, building and continuously evolving it across digital, email, print, in-store, and social. Every channel, one cohesive brand: built and maintained by me.